A search engine optimization campaign is vital to the success of an online business. However, not all companies are trained for SEO and some can’t even afford to outsource the entire service. A good option for these start-up companies is to focus on SEO for press release distribution and social media.
Press release distributors offer you unprecedented exposure, guaranteeing that your content will be read and circulated around the web. Social media, on the other hand, requires very little capital, but its returns can be very lucrative. Investing in profiles for Facebook and Twitter can go a long way for consumer conversion and SEO.
Another great thing about press release distributors is that they can index your site to Google News. Since news content is a rising trend in cyberspace, making it a relevant place to invest marketing efforts.
Online companies can also invest in other content hubs, like YouTube and Vimeo.