Social media sites, like Facebook and Twitter, are daily online destinations of millions of consumers. To make it more precise for advertisers, sites are arming themselves with targeting systems that help brands show their ads to the right demographics.
In a recent study from BI Intelligence, the current status of social media advertising was put under the microscope. Here are some of the key findings:
• Because of its scale and amount of users, social media offers a uniquely massive advertising opportunity
• It’s ripe for growth as forecasts indicate a $6.3-billion increase in social ad spending from 2012 to 2017
• Mobile access will only make social media a much stronger platform