In the past years, social media sites have made an effort to introduce new features for marketers. And, based on recent studies, social media marketing will continue to grow. According to the BIA/Kelsey forecasting, social advertising revenues in the United States is set to grow in the next four years.
The report also indicated that social media sites will also be enhancing their audience targeting technology. In addition to that, BIA/Kelsey also mentioned that Facebook and Twitter will be driving mobile ad revenues.