Social media can be used to fulfill numerous marketing goals.
The social media community ranges in the billions, making it the perfect place to market a product or service. For marketers, setting up social media profiles is no longer just an option—it’s a must.
However, success in social media is not dependent on setting up profiles. The advantage of social media (one of its many) is engagement. And this is a big part of ensuring success in the platform.
Focusing your efforts on a small niche community is usually the best way to start. Set a small scope of followers, friends, and contacts, and give them things to discuss. Engage them. Once you obtain a bigger market of online contacts, you can try bigger ideas in the marketing front.
Picking which social media platform is compatible with your company is crucial to success. Take into account the theme of the site, how its users interact with one another, among other things. For instance, Louis Vuitton would not likely setup a profile for Multiply or MySpace. Consider these things before setting up a profile for your company.
Set activities to engage the community. User-generated content is one of the most powerful platforms for online marketing. Through social media, you can take advantage of this by engaging the community through activities like contests.
Also, when you setup a social media profile, make sure that there are people responsible for responding to your contacts. Some brands opt to automate their replies, which is a big turn off for most consumers.