Twinkie announces its much-awaited return via social media

Twinkie Social MediaTwinkie, the popular American snack cake, has announced its comeback via social media!

Last year, the product’s parent company—Hostess Brands—fell into financial turmoil. The company was forced to shut down all operations and sell its assets. Early this year, however, Apollo Global Management and Metropoulos & Co. acquired the Twinkie brand. And the new owner proceeded to announce the tasty treat’s comeback on Facebook.

New management is using a multi-platform approach to engage with Twinkie fans. Low-cost marketing alternatives, like social media, are also being used to create buzz for the cake’s much-awaited return. The brand has established a strong presence in numerous social media sites, including Facebook, Twitter, Instagram, and Vine.

An estimated 50-million Twinkies are going to be released in stores across the United States in the first two weeks of their return.

Source: ZDNet

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Posted on by David Castillo in Facebook, News, Twitter

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