Twitter recently introduced three new Twitter Cards geared towards generating ROI for social media marketing efforts. With these new cards, marketers will be able to integrate rich, custom content in every Tweet.
Initially, Twitter Cards allowed users to create short summaries for articles, as well as integrate enhanced photos and video content. The latest cards, however, aim to create a richer social content experience.
The three new Twitter Cards are:
• The Application Card lets businesses promote their mobile applications through Tweets
• The Gallery Card lets brands publish up to four small images to preview a large gallery
• The Product Card allows businesses to feature products in their posts
These new cards will help Twitter establish itself as the dominant social media e-commerce site.