The new features allow users to access in-depth data about the people and brands who follow them. On top of that, the tools can also be used to assess the performances of their Tweets.
The changes were found by various online marketing experts.
Users need only activate the Twitter Ads dashboard and select the “Analytics” tab at the top of the new features section.
The new Timeline activity feature displays a graph for the user which is based on the number of mentions, follows, as well as unfollows. Beneath the Timeline is a list of the user’s most recent Tweets—including its favorites, retweets, and replies.
These new tools can be accessed by everyone who has a Twitter account. Using these new features allow Twitter subscribers to analyze data and take appropriate action for their purposes.
Source: THE NEXT WEB