Facebook Groups is one multi-purpose feature that business owners can utilize to expand their social media strategy. Aside from being a platform to promote the brand and its products or services, you can also create communities around particular products, improve customer service, provide a networking forum for your clients, and even generate much desired sales.
Through Facebook Groups, a company can have a centralized area for customer support and to get feedback from clients. It can be a platform to interact with customers by encouraging them to ask questions and to voice out their opinions about the company. Through this, assisting customers becomes easier and much simpler.
It can also act as a place where your clients can participate in network forums. This works especially well for brands with an exclusive audience in mind. Through Facebook Groups, they can share trade secrets and other things. You can also offer expert advice on topics related to your business that clients may be itching to learn more about.
This is also a great strategy for generating repeat businesses through customer retention.
Through Facebook groups, you can also build awareness, authority, and interest in your brand. You can establish yourself as an expert in your field to be able to indirectly sell your products or services.