Video ads seem to fit perfectly on social media sites.
According to a report from Visible Measures, viewership of video ads increased by nearly 80% in the first quarter of 2012 compared to 2011. The company identified social video content as a growing trend in cyberspace.
Video hubs, like YouTube, are home to hundreds of video ads for different industries, including sports and video games. The massive traffic increase to videos suggest that it is the most preferred advertising method of consumers.
For particular industries—like automotive, apparel, and food, social media is a very popular and effective platform. Each of these industries recorded millions of ad views across different social media sites.
For online businesses, social media marketing and video content are indispensable. Experts believe that these two elements will become even more important in the long run.