Website traffic becomes profitable through converting visitors to customers. This can be done effectively through conversion rate optimization. It is a series of steps that aims to reduce bounce rate (the chance of visitors leaving the website) leading to increased profits for business owners.
It generally begins with research and analysis where the problems of the website are identified, followed by coming up with solutions to address these issues, developing specific tactics and testing them, and then reviewing and redeveloping the tactics.
There are several options available for business owners to begin their CRO efforts. However, conversion is a relative experience for websites. Just because one system worked for one doesn’t mean it will work for another. It’s better to find out what’s wrong with a website before trying out a “best-practice” approach.
Here are the reasons why CRO is beneficial for business websites:
- CRO works great with Search Engine Optimization (SEO). Some business owners leave conversion to chance. This shouldn’t be the case because apart from generating traffic, business websites aims to sell products and/or services.
- Increased conversion rate means more profits since there are more customers that buy a brand’s products.
- Pay per click, affiliate marketing, and other advertising becomes more profitable since bounce rate is decreased; and
- Market share increase because you get more customers and more repeat business.